Provided below is a Case Study of one of the countless Email Marketing Campaigns that the Dubai List Broker, through its parent SmartDames, has undertaken.
Client: a German Travel Agency which specializes in individual / handpicked trekking vacations combined with country specific cultural programs (non mainstream tourist packages)
Product: Package tour in Montenegro ( 8 days, historical walking tour, starting at the famous castle Vrmac, via small hamlets along mountain lakes to explore old monasteries and mosques. Included are visits of the National Park and the UNESCO world heritage city of Kotor)
Target Market: Well educated, affluent, sport lovers, adventurous, aged 35 to 60, interested in foreign cultures flexible outside of the main holiday seasons.
